Tea Trends: The Next Generation – Encouraging Consumption
/ Tea Expertise, Tea Talk, Tea Trends / Blog, News
The UKTEA & Infusions Association shared some recent data that indicated 18-34 year-olds in the UK don’t find tea as interesting as other beverages. While tea (largely black) still maintains popularity in the UK market, consumption has declined – largely the result of an influx of other hot and cold beverage choices. The organization’s position – tea needs a new image, that provides this younger audience with an emotional connection and celebrates the wide range of choices and tastes available.
Active Marketing Key to Maintaining Consumer Interest
/ Foodservice Operators, Tea Expertise, Tea Trends / News, Community, Blog
In a recent survey executed by Mintel, 39% of consumers want to try new restaurants, new flavors, and new menu items in 2022. For many the lines between foodservice and retail are blurred, making the competition for consumers’ dining dollars even fiercer. To drive traffic, restaurants will need to invest in marketing initiatives that that raises awareness about new offerings and aim to foster meaningful connections with consumers!
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Through experience, relationships and innovation, Harris Tea Foodservice delivers a better and more profitable foodservice beverage experience. Our customers count on us to provide delicious, high-quality tea products consistently and reliably. Contact us to learn more about our tea brands.
